2008. For every year older we get, it seems like the years get that much shorter. Years, as they say, just roll by like a broken down dam. But for us comics fans, a lot can happen in a year. A year that saw an invasion unfold and a crisis near finality, a year that gave us a new Captain America and a … um … RIP’d Batman, a year with 3 glorious issues of All-Star Batman & Robin, can feel like a very long time. Continue reading Near Mint Comic Show: Best of 2008
In this episode, the boys talk about comics derailed by the monthly schedule. We dive into Secret Invasion and Spider-Man New Ways to Die. Ben recaps the Granite Con and continues to be confused by Batman RIP. Josh gives us news including Denny Oneil and Stephen Colbert. Reviews and Previews include Ultimate Origins, Mighty Avengers, DC Last Will and Testament, War Heroes, Captain America and more.
Amidst the wave of teaser images, house ads and other clever marketing gimmicks, Marvel comics reached back into it’s 1980’s playbook and pulled out something it hadn’t used in a long time – traditional on-air TV advertising. This 30-second TV spot promoting Marvel’s Secret Invasion aired last night during the Minor League Baseball Championships on ESPN2. The ad leads viewers to embracechange.org, which is really just a link to the Secret Invasion page on marvel.com. With Secret Invasion already 6 issues in, this ad is presumably aimed to boost sales on trade paperback which will be released once the mini-series concludes in November. While it remains to be seen how effective the TV campaign will be, it’s nice to see Marvel pushing their core product – comic books – in a mainstream media venue. That’s something we haven’t seen since the 1980’s ads for G.I. Joe comics.